The confirmation follows Sea Shepherd’s observation that several krill oil products previously listed on the Coles website are now marked as “currently unavailable.”

As one of Australia’s two largest supermarket chains, Coles joins a growing global movement of retailers moving away from krill-derived products following heightened scrutiny of the Antarctic krill fishery, driven in part by four consecutive Sea Shepherd expeditions to the Southern Ocean.

During these campaigns, Sea Shepherd repeatedly documented industrial supertrawlers operating among foraging whales inside a proposed marine protected area. Evidence gathered at sea was subsequently presented to retailers, including Coles, alongside concerns over weakening regulations governing the rapidly expanding krill fishery.

Krill are a keystone species in the Southern Ocean, converting energy captured by phytoplankton into a food source that sustains whales, penguins, seals and countless other species. Changes in krill abundance can reverberate throughout the Antarctic food web. Scientific evidence suggests that krill densities around the Antarctic Peninsula, where much of the commercial fishery is concentrated, may have declined by as much as 80 percent since the 1970s.

Much of the Antarctic krill catch is processed into krill oil for use in omega-3 dietary supplements, despite the widespread availability of alternatives, including omega-3 supplements derived directly from algae. Unlike krill oil, algae-based omega-3 does not require the industrial extraction of wildlife from the Antarctic food web.

The Sea Shepherd vessel Allankay returned from Antarctica earlier this year after facilitating the work of an independent team of scientists studying the overlap between the krill fishery and foraging whales.

At the end of 2024, a key conservation measure requiring krill fishing activity to be distributed across a wider geographic area expired after governments failed to agree on its renewal. The measure was designed to reduce the risk of localized depletion. Without those spatial restrictions, fishing effort can become increasingly concentrated in ecologically important areas, intensifying pressure on wildlife competing for the same krill resource.

Earlier this year, the Antarctic fur seal was classified as Endangered by the International Union for Conservation of Nature (IUCN), the global authority on extinction risk. Antarctic krill are a critical component of the species’ diet.

Coles’ confirmation follows decisions by major international retailers to move away from krill-derived products, including German retailers dm-drogerie markt and Rossmann, and Holland & Barrett, a leading health and wellness retailer in the United Kingdom.

In October 2025, Holland & Barrett launched the Antarctic Krill Pledge together with Sea Shepherd Global, a co-authored call to action encouraging retailers to end sales of all krill-based products.

While Coles has yet to sign the Antarctic Krill Pledge, Sea Shepherd is encouraging Australian consumers to thank the retailer for no longer selling krill oil and to urge Coles to formalize its position by signing the Pledge.